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Real Estate & Property

Industries / Real Estate

Win more listings in your area

Buyers find properties on portals, but sellers and landlords choose agencies through search, reviews and local reputation. We help you become the obvious local choice.

Get a free strategy consultation Call +61 2 8880 5685

Searches we help you win

How your customers search

real estate agent cronulla
best property manager brisbane north
free property appraisal parramatta
selling agent bondi
property management fees melbourne
off the plan apartments gold coast
real estate agency newcastle
rental appraisal penrith
One specialist who knows your industry Reporting in plain English Month-to-month, no lock-in

Real Estate & Property

Portals sell homes, you win the listing

Property portals dominate buyer searches, but they do little to help an agency win new listings. Sellers and landlords research agents differently. They search for the best agent in their suburb, read reviews, look up recent sales and check how an agency markets properties. That is where your own digital presence makes the difference.

We focus on the searches and channels that bring vendors and landlords to you. Suburb profile pages, appraisal focused landing pages, a strong Google Business Profile and targeted social campaigns all build visibility in your patch. For developers, we create project marketing that reaches qualified buyers before and during launch.

What we hear most

Where agencies lose ground online

  1. 01

    Reliance on portals

    Portals bring buyers but rarely help agencies win the vendors and landlords that drive revenue.

  2. 02

    Thin suburb content

    Few agencies publish useful local market content, missing searches from sellers researching their area.

  3. 03

    Weak rental management pipeline

    Property management growth often relies on referrals rather than a steady flow of landlord enquiries.

  4. 04

    Agent brands versus agency

    Individual agent profiles and agency branding can compete rather than work together online.

How we help

The playbook for real estate & property

In priority order: suburb authority first, then reach vendors early, then reviews, ads and site conversion.

Step 1 Local SEO

Suburb pages sellers trust

Suburb profile pages covering lifestyle, schools, transport and housing styles, combined with recent sales and agent insights portals do not offer.

  • Suburb profile pages
  • Local market commentary
  • Agent insight content
How we do it

We build suburb profile pages for the areas you sell and manage in, covering lifestyle, schools, transport, housing styles and what drives demand. Combined with your recent activity and agent profiles, these pages rank for sellers researching their local market. Recent sales, local market commentary and agent insights add genuine value that portals do not offer, giving sellers a reason to choose you.

Each page includes a clear call to action for a free appraisal or rental assessment. Consistent agency and agent listings across directories strengthen your local presence and help you appear for searches like real estate agent plus suburb. Agents can also contribute short local updates, which keeps suburb pages fresh and gives sellers a sense of the people behind the agency.

Step 2 Meta & Social Ads

Reach vendors before they list

Meta and Instagram campaigns keeping you visible to likely sellers in your target suburbs with market updates and appraisal offers.

  • Likely seller targeting
  • Video walkthrough creative
  • Appraisal offer campaigns
How we do it

Many homeowners think about selling long before they contact an agent. Meta and Instagram campaigns let you stay visible in your target suburbs with content such as market updates, recent sales and appraisal offers aimed at likely sellers. We test different creative, such as video walkthroughs, local market snapshots and agent introductions, to see which drives the most appraisal requests.

Advertising in property is subject to special ad category rules that limit some targeting options. We set campaigns up within those rules, using location based targeting and strong creative rather than restricted demographic settings, so your ads stay compliant. Clear reporting shows which suburbs and messages are producing appraisal requests, so you can refine spend over the listing season.

Step 3 Google Business Profile

Reviews that win listings

Optimise agency and agent profiles with accurate categories, team photos and regular sales posts so vendors see an active local team.

  • Agency and agent profiles
  • Recent sales posts
  • Review request process
How we do it

Sellers often check Google reviews before inviting agents to appraise. We optimise your agency profile and, where appropriate, individual agent profiles, with accurate categories, service areas, photos of your team and regular posts about sales and market activity. Agent photos, office imagery and recent listing activity help potential vendors see an active, local team that knows their area well.

A consistent review request process after settlement or lease signing helps build a strong rating over time. We also help you respond to reviews professionally, which shows prospective vendors and landlords how you treat clients. Strong, recent reviews are often the deciding factor when a vendor is choosing between agencies with similar results in the same suburb.

Step 4 Google Ads

Appraisal and landlord campaigns

Separate campaigns for selling and property management, each pointing to landing pages built to book appraisals or rental assessments.

  • Appraisal booking campaigns
  • Landlord rental assessment ads
  • Suburb-focused targeting
How we do it

Google Ads let you capture people actively searching for an appraisal, a property manager or a new agency. We build campaigns for selling and property management separately, each pointing to a landing page designed to book an appraisal or rental assessment. Targeting is focused on the suburbs your agency actually covers, so the budget is not wasted on clicks from outside your patch.

For developers, we run project campaigns that target off the plan and new home searches in relevant regions. Conversion tracking shows which campaigns produce real appraisal bookings and enquiries, not just website visits. Selling and property management campaigns are reported separately, giving your principal a clear view of what each budget delivers and where to invest during busy listing periods.

Step 5 Web Design

Agency sites that convert

Fast sites integrated with your property feed, with strong vendor and landlord pages and clear appraisal forms that win listings.

  • Property feed integration
  • Vendor and landlord pages
  • Appraisal request forms
How we do it

Your website should showcase listings, agents and local expertise, then make it easy to book an appraisal. We design fast, modern sites that integrate with your property feed and give vendor and landlord enquiries a clear path. Strong vendor and landlord pages, with clear appraisal forms, mean the website becomes a genuine listing tool rather than just a property display.

Agent profile pages, sold results, suburb guides and property management information sit within a clear structure. This supports both your rankings and the trust sellers need before choosing an agency for one of their biggest financial decisions. A clean, well structured agency website also supports your agents' personal brands, giving every team member a professional page to share with prospective clients.

Get a free strategy consultation

Your first 90 days

What happens when you start

A clear plan from day one, so you know exactly what we are working on and when you should expect to see movement.

Days 1–14

Audit and tracking

We audit your site, suburb rankings and agency profiles, then set up tracking for appraisal requests, rental assessments and calls so every channel is measured.

Days 15–30

Fix profiles and site

We fix technical issues, optimise agency and agent Google Business Profiles with accurate categories and photos, and tidy vendor and landlord page structure.

Days 31–60

Suburb pages and campaigns

We publish suburb profile pages with market commentary, then launch Meta campaigns for likely sellers and Google Ads for appraisals and property management.

Days 61–90

Optimise and scale

We review which suburbs and campaigns generate appraisals, test new creative, shift budget to the best performers and add pages for suburbs you want to grow.

Ready for more of the right jobs?

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FAQs

Common questions

Have a question about marketing your business? Ask us anything.

Why does an agency need SEO if buyers use portals?

Portals help sell properties, but sellers and landlords choosing an agency often start with Google. Your own visibility helps win the listings and management clients that drive revenue.

Are there rules for real estate social media ads?

Yes. Meta places housing ads in a special category that restricts some targeting options. We set up campaigns within those rules so they stay compliant and effective.

Can you help us grow our rent roll?

Yes. We build property management pages, landlord focused ads and content that answers common landlord questions, creating a steady flow of rental management enquiries.

Do you work with property developers?

Yes. We create project websites, landing pages and paid campaigns that reach qualified buyers and investors for new developments and off the plan releases.

Other industries we work with

Builders & ConstructionTrades & Home ServicesArborists & Tree ServicesArchitects & DesignersCleaning & Facility ServicesCivil & EarthmovingProfessional ServicesHealth & Allied HealthHospitality & TourismE-commerce & RetailManufacturing & B2BEducation & Training

Free traffic audit

Tell us where you want
more traffic.

Book a free, no-obligation traffic audit. We will show you where you rank, what competitors are doing and the quickest wins.

Get my free audit Call +61 2 8880 5685

Get in touch

Start with a conversation.

Tell us what you do, where you want more work and what is not working today. We will come back with a clear view of where your traffic should come from.

Call+61 2 8880 5685 Emailinfo@bespoketraffic.com Visit us20 Martin Place, Sydney NSW 2000
HoursMon to Thu 10am to 6pm
Fri 10am to 4pm (AEST)

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