Sydney digital agency · Working with businesses Australia-wide info@bespoketraffic.com+61 2 8880 5685
Hospitality & Tourism

Industries / Hospitality

Fill tables, rooms and tours

Guests decide where to eat, stay and explore in minutes, often on their phone. We help your venue or experience show up, look its best and take the booking directly.

One specialist who knows your industry Reporting in plain English Month-to-month, no lock-in

Hospitality & Tourism

Guests choose fast, so be visible

Hospitality and tourism decisions happen quickly. A traveller searches for things to do on the weekend, a local looks for a restaurant open late, a couple compares boutique stays for a weekend away. They scan maps, photos and reviews, then book with whoever makes it easiest. Visibility and presentation matter as much as the experience itself.

We help restaurants, cafes, bars, function venues, accommodation providers and tour operators win more of those moments. That means a strong Google Business Profile, local search visibility, appetising social content and a website built for direct bookings. Every direct booking you win is one less commission paid to a third party platform.

What we hear most

What hospitality businesses are up against

  1. 01

    Commission heavy platforms

    Booking and delivery platforms bring guests but take a large share of each sale.

  2. 02

    Seasonal demand swings

    Quiet periods and peak seasons require marketing that can scale up and down quickly.

  3. 03

    Visual first decisions

    Guests judge on photos within seconds, and outdated imagery loses bookings.

  4. 04

    Out of date information

    Wrong hours, old menus or missing booking links frustrate guests and cost reservations.

How we help

The playbook for hospitality & tourism

In priority order: win the map and reviews first, then social, local pages, content and direct booking.

Win the map and reviews

Optimise your profile with menus, attributes like dog friendly, current hours and reservation links so guests choose you in the moment.

  • Menus and price ranges
  • Reservation links added
  • Seasonal photo posts
How we do it

For many venues, Google Maps is the main way new guests find them. We optimise your profile with the right categories, menus, attributes like outdoor seating or dog friendly, current opening hours and direct booking or reservation links. Accurate menus, price ranges and booking links make it easy for guests to choose you in the moment, especially on mobile.

Regular photo updates, seasonal posts and event announcements keep your profile fresh. We also help you respond to reviews thoughtfully and build a simple habit of inviting happy guests to share their experience. Fresh photography of dishes, rooms, views and the venue itself has a big influence on clicks, calls and booking decisions, so we help you keep imagery current.

Visual campaigns that drive bookings

Meta campaigns with strong visual creative, targeting locals for dining and events and travellers planning trips to your region.

  • Local dining and event ads
  • Traveller season targeting
  • Visual creative testing
How we do it

Instagram and Facebook are where food, venues and travel experiences are discovered. We run Meta campaigns with strong visual creative, targeting locals for dining and events, or travellers planning a trip to your region for accommodation and tours. We tailor targeting by season, so campaigns reach locals during quieter periods and interstate travellers when they are planning their holidays.

Campaigns can promote specific offers, such as midweek specials, function packages, seasonal menus or shoulder season stays. Retargeting reminds people who visited your website to complete their booking, helping turn interest into reservations. Clear reporting shows which campaigns produced bookings and enquiries, so you can put more budget behind the offers that work best for your venue.

Step 3 Local SEO

Rank for local experiences

Pages built around occasions and locations, like brunch, weddings or day tours, plus listings on tourism directories and local guides.

  • Occasion landing pages
  • Regional tourism listings
  • Local guide mentions
How we do it

Guests search with location and occasion in mind, such as best brunch in a suburb, function venue for a wedding or day tours from a city. We build pages around these occasions and locations, with genuine detail about your venue and surrounding area. Each page earns its place with real substance.

Listings across tourism directories, regional tourism sites and local guides strengthen your visibility. That helps you appear for both locals and visitors researching where to eat, stay or explore. Mentions and links from local tourism bodies, event organisers and food or travel writers also strengthen your visibility and bring in guests who are already interested in your area.

Content that inspires visits

Destination guides, weekend itineraries and seasonal highlights that attract travellers early in planning and naturally feature your venue.

  • Weekend itinerary guides
  • Seasonal highlight content
  • Newsletter-ready articles
How we do it

Destination guides, itinerary ideas and event content attract travellers early in their planning. We write useful guides about your region, such as weekend itineraries or seasonal highlights, that naturally feature your venue or experience. These guides can be shared across social media and email newsletters, extending their value and bringing repeat visitors back to your site.

For restaurants and venues, content about menus, producers, private dining and events supports both search rankings and social media. Good content gives guests a reason to choose you over a similar option nearby. Content can also highlight local suppliers, chefs, guides or the story behind your business, which helps guests connect with you and gives them a reason to book directly.

Step 5 Web Design

Websites built for direct booking

Fast, image led sites with clear menus, room or tour details and integrated booking engines that make booking direct easy.

  • Integrated booking engine
  • Clear menu and room pages
  • Book direct calls to action
How we do it

Your website should make booking direct easier than booking through a platform. We design fast, image led sites with clear menus, room or tour details, pricing information and integrated reservation or booking engines. Clear calls to action on every page encourage guests to book direct rather than leaving to compare prices on a third party platform.

Mobile performance is critical, since most hospitality searches happen on a phone. We make sure key information like hours, location, menus and booking buttons are easy to find within seconds, which helps convert interest into confirmed bookings. We also make sure your site works smoothly with the reservation and booking platforms you already use.

Your first 90 days

What happens when you start

A clear plan from day one, so you know exactly what we are working on and when you should expect to see movement.

Days 1–14

Audit and tracking

We audit your Google Business Profile, site, reviews and booking flow, then set up tracking on reservations and direct bookings so we can measure every channel.

Days 15–30

Fix profile and booking

We update categories, menus, attributes, hours and booking links on your profile and fix mobile speed and booking engine issues on your site.

Days 31–60

Campaigns and local pages

We launch Meta campaigns for locals and travellers, publish occasion and location pages, and write regional guides that feature your venue or experience.

Days 61–90

Optimise and scale

We review which campaigns and pages drive direct bookings, adjust targeting for the coming season and expand content around your strongest occasions and experiences.

Ready for more of the right jobs?

Get a free audit

FAQs

Common questions

Have a question about marketing your business? Ask us anything.

How can we reduce reliance on booking platforms?

By making direct booking easy and visible. A fast website with an integrated booking engine, a strong Google profile and targeted social campaigns help guests book with you directly.

Are social media ads worth it for a restaurant?

They can be, especially for promoting events, functions and seasonal menus to locals. Strong photos and clear offers make the biggest difference.

Can marketing help during the off season?

Yes. Campaigns can promote shoulder season offers, midweek deals or local events, and be scaled up or down as demand changes throughout the year.

How often should we update our Google profile?

Regularly. Posting new photos, menus, events and updated hours keeps your listing accurate and signals to Google that your business is active.

Free traffic audit

Tell us where you want
more traffic.

Book a free, no-obligation traffic audit. We will show you where you rank, what competitors are doing and the quickest wins.

Get in touch

Start with a conversation.

Tell us what you do, where you want more work and what is not working today. We will come back with a clear view of where your traffic should come from.

Request a free traffic audit

Tell us a little about your business. We reply within one business day.

No lock-in, no hard sell. Your details stay with us.

Thanks, we've got it.

We'll review your site and be in touch within one business day.