Sydney digital agency · Working with businesses Australia-wide info@bespoketraffic.com+61 2 8880 5685
+61 2 8880 5685 Start a project
E-commerce & Retail

Industries / E-commerce

Grow profitable sales online and in store

Shoppers compare products, prices and delivery in seconds. We help your store get found, earn trust and convert browsers into repeat customers.

Get a free strategy consultation Call +61 2 8880 5685

Searches we help you win

How your customers search

buy linen bedding online australia
outdoor furniture store sydney
afterpay activewear australia
best espresso machine for home australia
kids shoes free shipping australia
bike shop melbourne
eco friendly cleaning products online
furniture store gold coast
One specialist who knows your industry Reporting in plain English Month-to-month, no lock-in

E-commerce & Retail

Traffic is easy, profitable sales are not

E-commerce and retail marketing is full of vanity metrics. It is easy to buy clicks or chase impressions, but what matters is profitable sales after ad costs, discounts and returns. Australian shoppers compare products across marketplaces and overseas sites, so your store needs to be visible, credible and quick to buy from.

We combine technical SEO for product and category pages, well structured Google Shopping and Performance Max campaigns, Meta ads for discovery and retargeting, and conversion focused store design. Everything is measured with proper e-commerce tracking, so you can see which channels and products are actually making money. For bricks and mortar retailers, we also drive local foot traffic.

What we hear most

Common e-commerce growth problems

  1. 01

    Rising ad costs

    Paid campaigns get more expensive over time without strong product feeds and organic support.

  2. 02

    Thin category pages

    Category pages with no useful copy struggle to rank against marketplaces and larger retailers.

  3. 03

    Abandoned carts

    Slow checkouts, surprise shipping costs and weak trust signals lose sales at the final step.

  4. 04

    Poor tracking

    Without accurate conversion data, it is impossible to know which campaigns are truly profitable.

How we help

The playbook for e-commerce & retail

In priority order: fix category SEO and Shopping first, then Meta, store conversion and buying guides.

Step 1 SEO

Category and product SEO

Research shopper terms, write helpful category copy and fix faceted navigation that creates duplicate pages, then improve product descriptions.

  • Category copy rewrites
  • Faceted navigation fixes
  • Unique product descriptions
How we do it

Category pages are often the most valuable organic pages for an online store. We research the terms shoppers use, write helpful category copy, improve internal linking and fix filtering and faceted navigation issues that can create duplicate or wasted pages. Better category pages also help shoppers find products faster, which supports conversion as well as rankings.

Product pages get unique descriptions, structured product data, clear specifications and helpful answers to common questions. Technical fixes such as page speed, crawl budget and canonical tags help search engines index the products that matter most. We also identify and fix common issues such as out of stock products, broken links and thin pages that waste search engine attention.

Step 2 Google Ads

Shopping campaigns that profit

Clean up feed titles, attributes and categories, then structure Shopping and Performance Max campaigns around margin and best sellers.

  • Product feed optimisation
  • Margin-based campaign structure
  • Revenue conversion tracking
How we do it

Google Shopping and Performance Max campaigns depend on a clean, well optimised product feed. We improve titles, attributes and categories in your feed, then structure campaigns around margin, best sellers and seasonal priorities. We separate brand and non brand campaigns so you can see how much new customer growth is coming from paid search.

Accurate conversion tracking including revenue lets campaigns optimise toward return on ad spend rather than clicks. We review search terms, products and audiences regularly so budget shifts toward the products that genuinely make money. We also review your margins and stock levels, so you are not paying to advertise products that are unprofitable or about to sell out.

Step 3 Meta & Social Ads

Discovery and retargeting on Meta

Scroll stopping carousel, catalogue and Reels creative to reach new audiences, plus dynamic retargeting for visitors who did not buy.

  • Catalogue and carousel ads
  • Reels and Stories creative
  • Dynamic product retargeting
How we do it

Facebook and Instagram are powerful for introducing products to new audiences. We create campaigns with scroll stopping creative, using product imagery, short video and user friendly formats such as carousels and catalogue ads. Creative is tailored for each platform and placement, including Stories and Reels, where short, engaging video performs especially well.

Dynamic retargeting reminds visitors of products they viewed or added to cart, often the most profitable part of a social strategy. We test creative and audiences continually and report on sales, not just engagement. Lookalike and interest audiences help find new customers who resemble your best buyers, while exclusions stop you paying to reach recent purchasers.

Step 4 Web Design

Stores built to convert

Fast Shopify and WooCommerce stores with clear navigation, strong product imagery, visible delivery and returns details and simple checkout.

  • Mobile checkout improvements
  • Delivery and returns clarity
  • Product page conversion fixes
How we do it

We design and improve stores on platforms such as Shopify and WooCommerce with fast loading pages, clear navigation, strong product imagery and a simple checkout. Trust signals like delivery times, returns policies and secure payment options are easy to find. Mobile performance gets particular attention, because most Australian shoppers browse on their phones.

We look closely at the path from product page to purchase, removing friction such as forced account creation or hidden shipping costs. Small improvements at checkout can lift sales from the traffic you already have. We also review product page layouts, reviews display, delivery messaging and payment options like Afterpay, which can reduce hesitation for shoppers.

Step 5 Content & Copywriting

Buying guides that sell

Buying guides and comparison articles planned around real search demand, linking naturally to the categories and products shoppers want.

  • Buying guides by category
  • Product comparison articles
  • Email-ready content
How we do it

Shoppers often research before they buy. Buying guides, comparison articles and how to content answer those questions and bring in traffic at the research stage, with natural links to relevant categories and products. Each guide is planned around real search demand and written in your brand voice, so it attracts traffic that genuinely relates to your products.

Good content also supports email marketing, social posts and your paid campaigns. Over time, it builds authority that helps your category pages rank and reduces reliance on paid traffic alone. We can also create gift guides and seasonal content timed around key retail periods such as end of financial year, Black Friday and Christmas.

Get a free strategy consultation

Your first 90 days

What happens when you start

A clear plan from day one, so you know exactly what we are working on and when you should expect to see movement.

Days 1–14

Audit and tracking

We audit your store, product feed, categories and campaigns, then confirm revenue conversion tracking is accurate across Google, Meta and analytics.

Days 15–30

Fix feed and site

We fix feed titles and attributes, resolve faceted navigation and duplicate page issues, and improve mobile speed and checkout friction on key product pages.

Days 31–60

Categories and campaigns

We rewrite priority category pages, restructure Shopping and Performance Max around margin and best sellers, and launch Meta prospecting and retargeting creative.

Days 61–90

Optimise and scale

We review revenue by category and campaign, shift budget toward profitable products and seasonal priorities, and publish buying guides for your top categories.

Ready for more of the right jobs?

Get a free audit

FAQs

Common questions

Have a question about marketing your business? Ask us anything.

Which platform is best for an Australian online store?

Shopify and WooCommerce are both strong options, depending on your product range, budget and integration needs. We can recommend the best fit once we understand your business.

How do you measure e-commerce marketing success?

We focus on revenue, profit and return on ad spend, using properly configured e-commerce tracking. Traffic and clicks are useful indicators, but sales are what matter.

Can SEO compete with big marketplaces?

Yes, particularly for specific categories and products. Well optimised category pages, helpful content and strong technical foundations help smaller stores win valuable searches.

Do you help bricks and mortar retailers?

Yes. We combine local SEO, Google Business Profile management and local ads to drive foot traffic, alongside online sales where relevant.

Other industries we work with

Builders & ConstructionTrades & Home ServicesArborists & Tree ServicesArchitects & DesignersCleaning & Facility ServicesCivil & EarthmovingReal Estate & PropertyProfessional ServicesHealth & Allied HealthHospitality & TourismManufacturing & B2BEducation & Training

Free traffic audit

Tell us where you want
more traffic.

Book a free, no-obligation traffic audit. We will show you where you rank, what competitors are doing and the quickest wins.

Get my free audit Call +61 2 8880 5685

Get in touch

Start with a conversation.

Tell us what you do, where you want more work and what is not working today. We will come back with a clear view of where your traffic should come from.

Call+61 2 8880 5685 Emailinfo@bespoketraffic.com Visit us20 Martin Place, Sydney NSW 2000
HoursMon to Thu 10am to 6pm
Fri 10am to 4pm (AEST)

Request a free traffic audit

Tell us a little about your business. We reply within one business day.

No lock-in, no hard sell. Your details stay with us.

Thanks, we've got it.

We'll review your site and be in touch within one business day.