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Education & Training

Industries / Education

Grow enrolments with smarter marketing

Students and families research carefully before they enrol. We help education and training providers show up clearly, explain their offering and turn interest into enrolments.

Get a free strategy consultation Call +61 2 8880 5685

Searches we help you win

How your customers search

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One specialist who knows your industry Reporting in plain English Month-to-month, no lock-in

Education & Training

Enrolment decisions start with search

Whether someone is looking for a nationally recognised qualification, a tutor for their child, a childcare centre near work or a private college course, they usually start online. They compare course content, fees, delivery modes, locations and reputation. Providers that explain these details clearly, and appear in the right searches, win more of the enrolments.

We build marketing for RTOs, tutoring businesses, childcare centres and private colleges that respects the care families and students take with these decisions. Course and program pages, strong local visibility, targeted search and social campaigns and an easy enquiry process help you attract enrolments that suit your offering. We also keep compliance in mind, including accurate course and qualification claims.

What we hear most

Challenges for education providers

  1. 01

    Compliance in course marketing

    RTOs and colleges must describe qualifications, outcomes and funding accurately to meet regulatory requirements.

  2. 02

    Seasonal enrolment peaks

    Intakes, school terms and enrolment periods require marketing that ramps up at the right time.

  3. 03

    Competitive local markets

    Childcare and tutoring families choose providers close to home, school or work.

  4. 04

    Long consideration periods

    Students and parents research for weeks, so providers need to stay visible throughout.

How we help

The playbook for education & training

In priority order: accurate course pages first, then local campus visibility, then intake ads, social and enrolment.

Step 1 SEO

Course pages that rank

A clear page for each course or program, with codes, units, duration, delivery mode, entry requirements, fees and funding.

  • Page for each course
  • Fees and funding details
  • Entry requirements listed
How we do it

We create a clear, accurate page for each course, qualification or program, including course codes where relevant, units, duration, delivery mode, entry requirements, fees and funding information. These details match how students search and help you rank for specific course names. Clear details also help prospective students compare options and move towards enrolment with confidence.

For tutoring and childcare, pages focus on subjects, year levels, programs and age groups. Structured data and a logical site structure help search engines understand your full range of courses and locations. We also make sure course information is consistent with your official registration details, which helps both compliance and trust with prospective students and families.

Step 2 Local SEO

Local visibility for every campus

Location pages, listings and Google Business Profiles for each centre or campus, with hours, programs and facility photos.

  • Page for each campus
  • Facility and classroom photos
  • Enrolment details in profiles
How we do it

Families searching for childcare or tutoring usually want a provider nearby. We optimise each centre or campus with its own location page, accurate business listings and Google Business Profile, including hours, programs and enrolment information. Photos of your facilities, classrooms and outdoor areas help families feel confident before booking a visit.

For RTOs and colleges with several campuses, each location gets its own presence. This helps you appear for searches that combine a course or service with a suburb or city. Accurate opening hours, enrolment availability and program details on each listing reduce enquiries that cannot be accommodated and help families take the next step sooner.

Step 3 Google Ads

Search ads around intakes

Campaigns aligned with intake dates, school terms and enrolment periods, scaling up when demand peaks and back when places fill.

  • Intake-aligned campaigns
  • Course-specific budgets
  • Enrolment landing pages
How we do it

Google Ads can capture people actively searching for courses, tutors or childcare places. We align campaigns with your intake dates, school terms and enrolment periods, increasing visibility when demand peaks and scaling back when places are full. Separate campaigns for different courses or programs let you shift budget toward the intakes that need more enrolments.

Ad copy and landing pages describe courses and funding accurately, avoiding misleading claims about outcomes or employment. Conversion tracking shows which courses and campaigns produce enquiries and enrolments, not just clicks. That data helps you plan future intake campaigns with more confidence and makes it easier to see which courses deserve a larger share of the budget each term.

Step 4 Meta & Social Ads

Social campaigns that reach families

Locally targeted Meta campaigns promoting open days, information sessions and enrolment periods with video of facilities and teachers.

  • Open day promotion ads
  • Facility video creative
  • Enquiry retargeting
How we do it

Meta campaigns are effective for reaching parents and prospective students in specific areas. We use local targeting, engaging creative and clear calls to action for open days, information sessions and enrolment periods. Video content showing your facilities, teachers and students in action can be especially effective in building trust with families and prospective students.

Retargeting reminds people who have visited course or centre pages to book a tour or complete an enquiry. We test different messages and creative to find what resonates with your audience. Clear reporting shows which campaigns lead to enquiries, tour bookings or enrolments, so you can adjust spend and creative across each intake period.

Step 5 Web Design

Websites that simplify enrolment

Sites with clear course navigation, fees and funding details and simple enquiry, tour or enrolment forms that work on mobile.

  • Clear course navigation
  • Tour and trial bookings
  • Simple enrolment forms
How we do it

Your website should make it easy to compare options and take the next step. We design sites with clear course or program navigation, fees and funding details, campus or centre information and straightforward enquiry or enrolment forms. Clear navigation means prospective students and parents can find the right course or program within a few clicks.

For childcare and tutoring, booking a tour or trial session should take only a few taps on mobile. For RTOs and colleges, downloadable course guides and clear application steps help students move forward with confidence. We also make sure your website integrates with the enrolment, booking and student management systems you already use.

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Your first 90 days

What happens when you start

A clear plan from day one, so you know exactly what we are working on and when you should expect to see movement.

Days 1–14

Audit and tracking

We audit your course pages, campus listings and rankings, map your intake calendar and set up tracking for enquiries, tour bookings and enrolment forms.

Days 15–30

Fix pages and profiles

We fix technical issues, correct course details like codes, fees and funding, and update Google Business Profiles for each campus or centre.

Days 31–60

Pages and intake campaigns

We publish full course and campus pages, then launch Google Ads and Meta campaigns timed to upcoming intakes, open days and enrolment periods.

Days 61–90

Optimise and scale

We review which courses and campaigns bring quality enrolments, shift budget to intakes that need more students and refine landing pages that underperform.

Ready for more of the right jobs?

Get a free audit

FAQs

Common questions

Have a question about marketing your business? Ask us anything.

Can you market RTO courses within compliance requirements?

Yes. We describe qualifications, course codes, funding and outcomes accurately and avoid misleading claims. Your compliance team should still review course marketing before it is published.

When should we start marketing for an intake?

Ideally several weeks before enrolments open, since students and families research ahead. We plan campaigns around your intake calendar so visibility peaks at the right time.

Does local SEO help childcare centres?

Yes. Families usually choose childcare close to home or work, so strong local visibility and an accurate Google Business Profile are essential.

Can you manage multiple campuses or centres?

Yes. Each location can have its own pages, listings and campaigns, so every campus or centre competes effectively in its own area.

Other industries we work with

Builders & ConstructionTrades & Home ServicesArborists & Tree ServicesArchitects & DesignersCleaning & Facility ServicesCivil & EarthmovingReal Estate & PropertyProfessional ServicesHealth & Allied HealthHospitality & TourismE-commerce & RetailManufacturing & B2B

Free traffic audit

Tell us where you want
more traffic.

Book a free, no-obligation traffic audit. We will show you where you rank, what competitors are doing and the quickest wins.

Get my free audit Call +61 2 8880 5685

Get in touch

Start with a conversation.

Tell us what you do, where you want more work and what is not working today. We will come back with a clear view of where your traffic should come from.

Call+61 2 8880 5685 Emailinfo@bespoketraffic.com Visit us20 Martin Place, Sydney NSW 2000
HoursMon to Thu 10am to 6pm
Fri 10am to 4pm (AEST)

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