Google Business Profile
Make your Google listing work as hard as you
For many customers, your Google Business Profile is the first impression, ahead of your website. We keep it complete, active and convincing so more people call you instead of the next listing.
Google Business Profile with Bespoke Traffic
What you get from day one
A well-managed profile is one of the most direct lead sources a local business can have. Here is what we deliver.
A fully optimised profile with the right categories, services and attributes.
Regular fresh activity through posts, photos and updates Google can see.
More calls and clicks straight from Search and Maps results.
Reviews handled well with prompt, professional responses to every one.
Why it matters
Your profile is often your first impression
People compare listings side by side: star rating, photos, opening hours, how recently the owner replied to reviews. A sparse or neglected profile quietly sends them elsewhere. A complete, active one gives them a reason to choose you before they ever visit your site.
Free, high-intent traffic
Calls and direction requests from your profile cost nothing per click and come from people ready to act.
Ranking influence
Categories, completeness, reviews and activity all feed into how Google ranks local listings.
Control your story
Without management, Google and the public can suggest edits that change your details without you noticing.
A neglected listing costs you jobs you never hear about.
Get a free review of your Google profile.
Get a free auditWhat's included
What our GBP management includes
We handle the setup, the ongoing activity and the monitoring, so your profile stays sharp without taking up your week.
Profile audit and setup
We check verification, ownership, address settings, service areas and every field Google offers. Gaps get filled, errors get corrected and any duplicate or unofficial listings are dealt with, so you have one clean profile that you fully control and that accurately represents the business.
Category and service optimisation
Your primary category is one of the strongest ranking factors on the profile. We research the categories competitors rank with, choose the best primary and secondary options, and list your individual services with clear descriptions so you show for the full range of work you do.
Regular GBP posts
We publish posts featuring recent projects, offers, updates and seasonal services. Fresh activity signals that your business is active, gives searchers more reasons to engage and lets you promote the work you most want more of directly in the results.
Photo and media management
Real photos of your team, vehicles, premises and finished jobs build trust far better than stock images. We guide you on what to capture, then optimise and upload images regularly so your listing always looks current and professional. Short videos of work in progress can be added too.
Review management
We monitor new reviews, draft thoughtful responses for approval and help you handle negative feedback calmly. We also give you a simple way to request reviews from satisfied clients, so your rating and review volume keep growing naturally. Replies are written to sound like you, never canned or robotic.
Q&A and edit monitoring
We seed helpful questions and answers, respond to new questions quickly and watch for suggested edits from Google or the public. Unwanted changes to your hours, phone number or categories get caught and corrected before they cost you enquiries. You get notified of anything that needs your input.
Why us
Why choose Bespoke Traffic for GBP
We treat your profile as a serious lead channel, not an afterthought you set up once and forget.
Hands-off for you
We handle the posting, monitoring and replies, and only ask for the photos and approvals we genuinely need.
Guideline compliant
No keyword-stuffed business names or fake addresses that risk a suspension.
Linked to your site
Profile, location pages and local SEO all work together toward the same rankings.
Insight reporting
You see calls, direction requests and website clicks from your profile each month.
Our process
How we deliver Google Business Profile
A clear, transparent process. No smoke and mirrors, just steady progress you can see in your monthly report.
Audit
We review your profile, categories, reviews and competitor listings.
Optimise
In the first 30 days we fix gaps, refine categories and complete every field.
Activate
Posts, photos and a review request process start rolling out.
Maintain
We monitor edits, answer questions, respond to reviews and report results.
FAQs
Google Business Profile questions
Something else on your mind? Ask us directly, we're happy to explain anything.
What is a Google Business Profile?
It is the free listing that shows your business on Google Search and Maps, including your hours, reviews, photos and contact details. It was previously called Google My Business. For most local businesses, it is one of the most visible parts of their online presence.
How often should I post on my profile?
Regular activity is better than bursts followed by silence. We usually recommend posting weekly, mixing project highlights, service updates and offers. The goal is to keep the profile clearly active and give searchers something useful to look at.
Can you remove bad reviews?
Google only removes reviews that break its policies, such as spam, conflicts of interest or offensive content. We can flag those for removal. For genuine negative reviews, a calm and professional response is often the most effective way to protect your reputation.
My profile was suspended. Can you help?
Often, yes. Suspensions usually come from address issues, naming problems or guideline breaches. We identify the likely cause, fix it and guide you through the reinstatement request with the right evidence.
How much does GBP management cost?
It depends on how many locations you have and how much activity you want, such as posting frequency and review volume. It can be run on its own or bundled with local SEO. We will recommend a scope that suits your business after a quick review.
Related services
Works even better together
The best results come from channels that support each other. These pair well with Google Business Profile.
Local SEO
Win the local pack and suburb searches with location pages, consistent citations, review growth and a Google profile that tells customers you are close by.
- Suburb landing pages
- NAP citation cleanup
- Map pack optimisation
- Review generation
SEO
Organic search work that fixes the technical foundations, builds pages around buyer intent and earns rankings for the terms your customers actually type.
- Technical site audits
- Keyword and intent mapping
- On-page optimisation
- Monthly ranking reports
Web Design
Custom websites designed for speed, search and enquiries, with clean code, strong Core Web Vitals and an SEO structure in place from launch day.
- Custom responsive design
- SEO-ready site structure
- Core Web Vitals focus
- Conversion-led layouts
Free traffic audit
Got questions for
our team?
Get in touch for a free consultation. We will look at your site, your market and your competitors, then give you an honest view of what will move the needle.
Get in touch
Let's grow your Google Business Profile results.
Tell us what you do, where you want more work and what is not working today. We will come back with a clear view of where your traffic should come from.
Fri 10am to 4pm (AEST)
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